Forefront is a new market research agency that helps companies better understand what drives the opinions of their audiences.

Forefront Market Research

About Us

In an uncertain and fast changing landscape, organisations seeking to persuade and mobilise the public need to understand what really drives opinion and decision making.

Our mission is to bring together insights from the fields of psychology, politics and market research to help our clients understand what lies beneath the noise, so they can take meaningful action to deliver their goals.

We work across sectors, but have a specialist knowledge of the property and planning sector, helping developers mobilise support for their planning applications.

We are proud to be an accredited member of the British Polling Council, and we are also bound by the Codes of Conduct of the Market Research Society, Information Commissioners Office, and Data Protection Act.

What we do best:

Quantitative Research.

We work with clients to draft the most useful questions and undertake the opinion polls, both online and by telephone, to help clients establish what is going on in their marketplace.

Data Analysis.

We don't just give the headline figures, we use tried and trusted data analysis methods to understand what is really driving opinion and help focus meaningful action.

Qualitative Research.

We undertake focus groups to get under the skin of seemingly contradictory opinions and understand the emotions that drive decision making.

Get in touch to see how we can help your campaign succeed Contact Us

Senior Leadership Team:

Forefront has been established by Alex Crowley, Boris Johnson’s former Political Director and Michael Hantman, a market researcher with experience in all the major recent elections.

We offer a personalised service, where clients get the full value of our personal experience. When you hire us, you are hiring specialist advisers who will understand and care as much your project as you do.

Alex Crowley

Alex Crowley

Strategic Director

Alex has spent a decade in political campaigning and communications. He was part of the team that delivered Boris Johnson's two election victories in London, also serving as his Political Director in City Hall.

He also has extensive experience of the private sector, advising clients such as Ford, British Airways, UPS, Ministry of Sound, Peabody, St George PLC, Queen’s Park Rangers football club and London Biggin Hill airport on their political and public engagement.

Alex is the strategic lead for client projects, analysing the research findings and advising on strategy and messaging.

Michael Hantman

Michael Hantman

Operations Director

Michael has a strong track record as a market research and data collector through what has been a turbulent few years in politics. He has worked on projects seeking to understand perception around the 2014 Scottish independence referendum, the 2014 European Parliament elections, the 2015 General Election and the 2016 EU referendum. He has run projects that have conducted over 250,000 interviews.

Michael is the director responsible for operations and data gathering, to ensure that clients' projects are delivered on time and to a high standard.

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connect@forefrontmr.com · Tel: 0800 0882 763