Forefront Market Research

Development polling

With a housing crisis and a strong desire from voters and Government to increase housing numbers, getting projects through the planning system has become more vital than ever.

With a strong expectation from local authorities for developers to undertake meaningful engagement with local residents, doing so thoroughly is vital to planning success.

We undertake detailed opinion research for organisations promoting development that seeks to understand;

  • the priorities and concerns of local residents
  • their likelihood to engage
  • where support and opposition sit

This information helps promoters understand opinion before they submit proposals, allowing them to make changes where feasible. It is also crucial for campaigns that seek to mobilise support for development, giving local councillors the political confidence to back schemes.

The outcome is an independent evidence base that can help any organisation involved in the planning process.

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