JustSEO: Small Business Online Marketing Poll

 

Fieldwork dates: 2nd – 5th June 2015

Interview Method: Telephone.

Population effectively sampled: Businesses throughout the UK from 11 different sectors.

Sampling Method: A range of business telephone data was purchased from a DMA approved data supplier. A total number of 518 interviews were conducted on land-lines.

Sampling Method: A sample of Hackney residents’ mobile telephone data was purchased from a DMA approved data supplier. A total number of 100 interviews were conducted with people on their mobile phone.

Sample size: 518

Data weighting: Data were weighted by Region, and employee numbers to create a representative sample. Targets for the weighted data were derived from the BIS National Statistics publication Business Population Estimates for the UK and Regions 2014 (https://www.gov.uk/government/statistics/business-population-estimates-2014), which details business estimates based on self-assessment data from the HMRC and the Office for National Statistics’ Labour Force Survey.

Questions: The computer tables attached in PDF format show each question, in full, in the order they were put to respondents, all response codes and the weighted and un-weighted bases for all demographics and other data including but not limited that published.

Further enquiries: tristan.kitchin@forefrontmr.com

Click here to view the poll results: Poll Results