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We undertake focus groups to get under the skin of seemingly contradictory opinions and understand the emotions that drive decision making.
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Sectors we support
Forefront is a new market research agency that helps companies better understand what drives the opinions of their audiences. We currently operate in the following sectors:
Brand and Consumer
What do your customers really think about your brand? Do they think about it at all? What impact – if any – does it have …
Public Sector
You’re developing policy with big challenges and no easy answers. You know that the most effective solutions are politically contentious. Inaction is not an option. …
Property Development
You’re trying to deliver a development scheme. You’ve had productive discussions with the local authority to find a solution that meets their policy goals and …
Elections
You’re running for election. The stakes are high. Failure is not an option. How can we give your campaign the best possible chance of success? …
Public Affairs
You’re trying to influence the political process. So, you have a campaign focused on convincing politicians and policymakers. Makes perfect sense. But as good as …
Our Process
Explore the Current Landscape
We seek to validate initial theories, expand on them and quantitatively define the current position for a campaign.
Data Processing & Analysis
We use relevant statistical analysis to objectively uncover the strongest drivers of support and/or engagement for a proposition.
Test again to be sure
Test and scrutinise the proposed narrative and messaging, ensuring nothing is left to chance when it is deployed.
Deployment & Tracking
As you deploy campaigns and initiatives based on this research, it will be important to regularly re-test, as sentiment changes over time
Careers
We are always on the lookout for talented individuals to join our team. If you feel you have something to offer then get in touch today.
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