In advance of submitting a planning application for a new sea front hotel, they wanted to better understand how residents viewed what’s been happening in Margate over the last few years and what they felt represented ‘good’ and ‘bad’ development.
Specifically, the client needed to know how to resolve the tension between a local desire to retain the heritage buildings on the sea front, with a broader desire for change and improvement in Margate.
The research was used to develop the messaging and communications strategy for the planning application.