What do your customers really think about your brand? Do they think about it at all? What impact – if any – does it have on their decision to purchase your product? Who are your customers now and those yet to be?
We set out to answer these questions, so that you can devise a strategy that can measurably drive sales and grow your business.
Experience
We work with a number of B2C companies in Finance, Utilities and Insurance to deliver consumer insights that help shape their annual marketing spends. One such example is the Price Comparison website Money Expert and its sub brands of usave and Simply Switch.
Reporting directly to the Chief Marketing Officer, we helped them to clearly identify the audiences most likely to use their service, and the messaging most likely to engage them into customers, and the most efficient channels to convert them.
This formed the foundation of the development of new products and the timeline that these were implemented in while also creating a more efficient use their marketing budget – helping deliver more conversions per pound spent.
We undertook a study into the growing Build to Rent market in the UK on behalf of a sector leading architectural firm. The objective was to understand consumer attitudes towards this emerging product, testing the assumptions of the commercial model. We conducted a study of renters to determine the amenities people currently value, and the amenities they would be willing to pay a premium for.
Services offered
Quantitative research
Data supply
Data science
Qualitative research
Marketing strategy
Communications strategy
We provide cost-effective and practical market research solutions with proven outcomes.